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About W & Z Machinery

W & Z Machinery Sales, Inc. is a leading distributor of plastic injection molding and auxiliary machinery, focusing on delivering high-quality industrial chillers, regenerative blowers, and mold temperature controllers. With manufacturing experience in China and Taiwan, they cater to clients in the USA, Canada, and Latin America, providing top-of-the-line equipment for plastics processing molding factories and other industries.

Scope Of Project

Strategy & Planning

Research Analysis

UI/UX strategy


Web design

The Challenge

W & Z Machinery Sales had a range of high-quality products, but their website was not optimized for search engines. This resulted in several problems, including:

  • Limited online visibility makes it difficult for potential customers to find them through search engines.

  • Low organic traffic to their website, resulting in fewer leads and conversions.

  • Poor website structure, making it difficult for users to navigate and find the products they were looking for.

  • Lack of relevant and engaging content, leading to low user engagement and a high bounce rate.

  • Poor use of meta tags and descriptions, resulting in lower click-through rates from search engine results pages.

As a result, W & Z Machinery Sales was struggling to compete with other companies in the industry and reach their target audience effectively. They needed a comprehensive SEO strategy to optimize their website, increase online visibility, and generate more leads and conversions.








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Revenue For Clients

We Strive




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The Approach

The marketing team at W & Z Machinery approached us and requested a comprehensive SEO strategy and website revamp plan. Our team started by conducting a thorough analysis of their website and identifying key areas of improvement. We then created a customized plan to improve their online visibility, drive targeted traffic to their site, and ultimately increase their sales.

Our approach included the following smart goals:

  • Improve website loading speed to under 2 seconds

  • Optimize website design and layout for improved user experience

  • Implement targeted keywords and on-page optimization

  • Develop and execute a comprehensive backlink strategy

  • Increase organic traffic to the website by 25% within 3 months

  • Generate at least 50 high-quality leads per month through the website

The Solution

We started by redesigning their website with a modern, user-friendly interface and streamlined navigation to make it easier for potential customers to find what they need. We also optimized the website for faster loading times, ensuring a seamless user experience.

We conducted extensive keyword research and implemented targeted keywords throughout the website to improve its relevance to search engines. Our team also developed a comprehensive backlink strategy to increase the website's authority and boost its search engine rankings.

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To increase their online visibility, we ran an effective Google Ads campaign, targeting relevant keywords and demographics. We also implemented a content marketing strategy, creating high-quality blog posts, videos, and infographics to engage potential customers and drive more traffic to the website.

The Difference

Our approach to W & Z Machinery Sales' website revamp and SEO campaign resulted in measurable success. Within three months of launching the new website, their organic traffic increased by 27%, generating over 60 high-quality leads per month.

The website's bounce rate also decreased by 20%, indicating that the redesign and optimization efforts had significantly improved the user experience. Additionally, the Google Ads campaign generated a 3x return on investment, driving even more targeted traffic to the website.


W & Z Machinery Sales was thrilled with the results. They appreciated our thorough approach and attention to detail and how we took the time to understand their business goals and needs.

They were particularly impressed with our ability to increase their online visibility and generate high-quality leads, significantly boosting their sales. Overall, W & Z Machinery Sales highly recommends our services to any business looking to improve their online presence and drive targeted traffic to their website.

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